Head of Marketing Analytics
Head of Marketing Analytics
Advanzia Bank
Luxembourg
ABOUT THE JOB
The Marketing Analytics department supports the different Marketing and Sales teams by providing a variety of insights from data, ranging from resultsdriven metrics to trends and behavioural data about customers and target markets.
The Head of Marketing Analytics will be responsible for the following activities:
- Manage and lead the Marketing Analytics team both on a strategic and operational level;
- Conduct analyses of marketing campaigns, presenting the results and making recommendations for future enhancements;
- Update and enhance current reports and processes;
- Establish processes and structures to support statistical analyses for internal customers;
- Support sales and marketing teams with data and high-quality analyses;
- Locate supplemental data sources and incorporate into analyses based on business drivers.
ABOUT YOU
- University degree in a quantitative/business related discipline, e.g. Mathematics or Statistics, or an equivalent degree;
- Knowledge of statistics and statistical methods and modelling techniques;
- Proficiency in data analysis and statistical tools, e.g. R, Python, SAS;
- Excel and SQL programming skills on an advanced user level;
- Leadership experience either in project or line management;
- Ideally experience with Big Data technology;
- Strong analytical skills;
- Excellent communication skills.
WHAT WE EXPECT
- A sense for creativity and innovation, as well as a strong business acumen;
- Creative thinking in order to find innovative ways to solve analytical problems;
- Ability to drive insight from that data, assess the commercial/financial impact and recommend action;
- Ability to synthesise divergent sources of data into a comprehensive view of the business;
- Fluency in English; other European languages (e.g. German, French or Spanish) are advantageous.
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