Global Marketing Lead - Industry Segment

Global Marketing Lead - Industry Segment

Aliaxis

Brussels, Belgium

Reporting into the Group Chief Growth Officer, you will handle the following responsibilities:

  • Set the overarching strategy for the Industry segment and support the regions in defining detailed plans to drive profitable growth within the segment;
  • Prioritize subsegments and drive specific strategies for them, in close collaboration with the regions;
  • Develop an annual global segment marketing plan in line with the global segment strategy;
  • Establish and maintain subject matter expertise for the segment – understanding trends, technologies, competitors, external/internal networks;
  • Develop and manage differentiated value propositions for products, systems, delivery, and services to be offered to key stakeholders;
  • Review feasibility of potential new business models for the segment;
  • Together with the regions, build a network with global customers/key accounts, positioning Aliaxis as a key partner for large projects within the segment;
  • Create a global segment community to leverage know how and best practices throughout the group;
  • Together with Innovation, identify technology driven M&A and startup opportunities that accelerate differentiation potential and can be leveraged globally;
  • Incubate acquired technology platforms and/or startups in preparation for scaling up;
  • Work with Regional Product Managers to establish the right product offering(s) for the segment;
  • Support launch of key offerings in all divisions and regions where needed.

Requirements:

  • University degree in Engineering/Business or Economics (MBA is a plus);
  • Excellent written and oral skills in English;
  • 10-15 years in a marketing in best in class companies, in a segment management role at a regional or group level;
  • Functional competencies;
  • Business development;
  • Project management;
  • Experience of the sectors wherein Aliaxis operates;
  • Excellent strategic thinking skills combined with strong critical thinking skills;
  • Strong influencing and collaboration skills;
  • Able to Deal with complexity and uncertainty;
  • Excellent written and verbal English skills.

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© EuroJobsites 2020

EuroJobsites is a registered company number: 4694396 VAT number: GB 880 9055 04

Registered address: EuroJobsites Ltd, Unit 8, Kingsmill Business Park, Kingston Upon Thames, London, KT1 3GZ, United Kingdom

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