As a key member of the in-country management team, you will work closely with the General Manager and local teams, as well as with the Regional Marketing and Central teams (ie. Performance Marketing and Business Intelligence) to design marketing plans that achieve aligned commercial objectives.
You will build and lead a high-performing team tasked with having a strong, data-driven understanding of the country’s overall business objectives, in-market nuances, and a deep understanding of priority customer segments. You and your team will leverage these insights to effectively partner with central teams and influence the global and regional growth strategy. As such, you are responsible for ensuring that implementation of central channels reflects your latest local commercial priorities, competitive landscape and customer insights. Critically, you are also accountable for expert localisation of the regional marketing strategy and delivering on-the-ground execution of the highest standard. Overall, you will drive demand generation campaigns and leverage the broader company ecosystem to engage existing customers and drive weekly active customers. Throughout, you will adopt a test-and-learn approach to continuously enhance executional impact and efficiency. You will also seek innovative opportunities to drive positive commercial impact and create “cut-through” in your channels.