The MultiChannel Marketeer must have a deep understanding of designing, developing and executing multi-channel integrated marketing campaigns and possesses the ability to apply this experience in creative ways that support Boston scientific’s Urology and Pelvic Health (BSC UroPH) marketing objectives. This role defines and executes the multi-channel integrated marketing campaign in partnership with a wide variety of BSC stakeholders including, but not limited to: EMEA Product Marketing, Therapy development, Country Product Marketing, IMC, Digital Marketing, Sales, Clinical and further Channel Partners.
The MultiChannel Marketeer must be able to translate customer insights, including ethnographic, demographic, psychographic, behavioral and topic-related insights, into actionable channel plans and programs that increase awareness while simultaneously informing, educating, activating and encouraging product adoption and usage within our core customer base.
The knowledge of the assigned topic area coupled with their knowledge of building successful multi-channel plans will uniquely position them as a resident expert whose counsel will be sought to advise other mid-level planning efforts.