MultiChannel Marketeer
MultiChannel Marketeer
Boston Scientific
Diegem, Belgium
The MultiChannel Marketeer must have a deep understanding of designing, developing and executing multi-channel integrated marketing campaigns and possesses the ability to apply this experience in creative ways that support Boston scientific’s Urology and Pelvic Health (BSC UroPH) marketing objectives. This role defines and executes the multi-channel integrated marketing campaign in partnership with a wide variety of BSC stakeholders including, but not limited to: EMEA Product Marketing, Therapy development, Country Product Marketing, IMC, Digital Marketing, Sales, Clinical and further Channel Partners.
The MultiChannel Marketeer must be able to translate customer insights, including ethnographic, demographic, psychographic, behavioral and topic-related insights, into actionable channel plans and programs that increase awareness while simultaneously informing, educating, activating and encouraging product adoption and usage within our core customer base.
The knowledge of the assigned topic area coupled with their knowledge of building successful multi-channel plans will uniquely position them as a resident expert whose counsel will be sought to advise other mid-level planning efforts.
Your key responsibilities will be:
- Sets the vision and defines the strategies for multichannel marketing for primary customer & economic customers incl. recommending new channels to create competitive advantage and identifies content opportunities;
- Propose strategies and tactical plans for primary customer & economic customers aimed at short- and long-term revenue goals;
- Leverages available and/or initiates new data collection and market research programs in order to analyze and apply the data in plan development efforts, liaising with different stakeholders dependent on the topic of the data collection/Market research;
- Defines customer journeys for a particular franchise/ product based on customer segmentation and profiles.;
- Owns UroPH Social media strategy, channel management and engagement (Main focus on Linked In & Twitter);
- Ensures key customer and channel insights leveraged and shared/ embedded across extended Mkgt team;
- Owns the link between channel tactics & sales impact;
- Owns divisional engagement with multichannel CoE for uXcelerate efforts & Social media;
- Defines KPIs and measures campaign impact to inform future customer journeys;
- Manages and ensures consistency in the Boston Scientific brand;
- Advises product management on KOL digital insights in support of current plans and to accordingly inform future channel plans and programs;
- Advises product managers in identifying UroPH (digital) KOLs and Influencers (KOIs), focusing specifically on their preferences, content interests, etc. and tailoring potential engagement and advocacy program components;
- Evaluates and assesses key BSC UroPH competitors’ channel strategies; devising and implementing recommendations that strive towards best-in-class channel plans in the UroPH space;
- Identifies, partners with, and manages appropriate resources (i.e., agency, vendor relationships, other internal departments such as IMC etc.) to ensure that communication programs meet objectives;
- Collaborates strongly with the IMC & Corp Comms teams in order to ensure a great alignment on strategy and content;
- Positions self as an expert in comprehensive HCP facing marketing strategies and execution.
Who are we looking for:
- The successful candidate will have 3-5+ years of B2B multi-channel program/campaign design, development and oversight experience, preferably directly employed by – or at an agency supporting – highly regulated companies in the healthcare (emphasis on pharma/medical device/biotech) or financial industries; preferred medical device experience;
- Experience in setting up and managing social media channels;
- Experience in integrated, multi-channel campaign management preferred;
- Demonstrated ability to develop, execute and project manage fully-integrated, multi-channel plans that align with organizational goals;
- KOL engagement and experience preferred;
- Channel and/or marketing association engagement, participation and leadership preferred;
- Excellent communication and interpersonal skills;
- Strong presentation development and delivery skills;
- Experience in a complex, cross-functional, global fast-paced commercial environment;
- Demonstrated success supporting and/or managing multiple complex projects simultaneously;
- Ability to collaborate with and influence key stakeholders without direct authority;
- BS required, preferably in marketing, communications or related field;
- High level of English & other 2nd language preferred.
Competencies & behavior
- Excellent communicator with the ability to create collaboration and establish relationships;
- Strong influencing skills, charisma and capacity to inspire others;
- Analytical strategic thinker with a high customer focus;
- Ability to create productive working relationships with cross-functional stakeholders;
- Ability to influence people outside of the marketing organization for buy-in and action;
- Demonstrated ability to collaborate at all levels to get critical work done;
- Ability to navigate in a matrix environment.
