International Brand Manager Bakery Products

International Brand Manager Bakery Products


Ghent, Belgium

As International Brand Manager for Bakery Products Business Line you are responsible for the overall image of the B2B and B2C brands. You support the local teams in translating the strategic positioning of the group brands into strong coherent brand experience to customers & consumers. ​You will report to the International Brand Lead Bakery Products.

Your main responsibilities:

  • Support in defining the strategic positioning of the group brands​;
  • Translate positioning into strong brand plans, strategies & (communication) assets;
  • Further build the brand equity touchpoints to be rolled out by the local teams, develop communications and assets on key moments/based on local needs;
  • Act as the Central brand guardian​;
  • Support and work closely with the local team in building brand expertise, hands on approach to guide implementation, share best practice, guide implementation, etc.;
  • Collaborate actively with the Category & Channel marketeer Central, build the brand strategy in line with the category and channel strategy​;
  • Collaborate actively with the CMI & Digital teams Central to build the brand strategy in line with the category and channel strategy​;
  • Ensure a strong link and consistency for all the different group brands.

Are you the one we’re looking for?

  • You have a Master’s degree in Business Administration, Marketing, or a related field;
  • You are passionate about good and tasty food;
  • You have a customer/consumer-centric mindset​;
  • You have at least 3 to 5 years of experience in B2B and B2C Brand Marketing​;
  • Solid Project Management experience for implementation of plans​;
  • You have excellent presentation and convincing skills, and are a great stakeholder manager​;
  • You're adaptable and are a strong communicator towards upper management and towards operational teams​;
  • You're a strong networker who enjoys a cross-functional way-of-working, and brings people together behind a vision​;
  • You're pragmatic and prioritize on the must-win battles​;
  • Excellent knowledge of English (verbal and written) is a must. Other languages are a plus.

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