Global Marketing MG Lead

UCB - Union Chimique Belge

Brussels or Anderlecht, Belgium

About the role

This position requires a strong leader and insight integrator acting across the value chain for the indication and the asset. The role will strengthen the overall asset in response to the company goals to foster growth, innovation, contribute to market leadership, and to enhance UCB’s commitment in Myasthenia Gravis.

The Global Marketing Lead MG is a blend of strategic thinking, creative problem-solving, and an in-depth understanding of the market, It also requires a key focus on team building and the orchestration and integration of strategies to meet ‘across” stakeholder needs and deliver best patient outcomes, benefiting as many lives as possible and creating societal impact.

They will have already played a leading role in the launch of one or more major pharmaceutical brands where success was contingent on the introduction and adoption of new treatment practices or disease models. This person will understand the steps required to cultivate key stakeholder “owners” among clinicians and patient advocates, align language and expectations around unmet needs and opportunities, and clear commercial and institutional obstacles to usage.

What you’ll do

Strategic Planning and Execution: Realize PSLT (Patient Strategy Leadership Team) deliverables
Implement global marketing strategy and objectives for the assigned indication that align with corporate
Recommend and drive data and evidence supporting differentiation required for the indication
Foster a culture of continuous learning and advancing the company reputation and leadership in Myasthenia Gravis
Act as a strong team builder to orchestrate the asset “indication “strategy across various stakeholders
Oversee the development and implementation of global brand strategies for the assigned indication
Responsible for visual/ branding and asset core claims/ message development G2L and long-term narrative across stakeholders
Guide market analysis and research to identify opportunities, trends, and threats specific to the assigned indication
Ensure consistent positioning and brand messaging across all markets in coordination with the other indications
Master data analytics, market research, and competitive intelligence to drive informed decision-making
Monitor regulatory changes, competitive landscape, and market trends specific to the indication to stay ahead
Establish key performance indicators (KPIs) to measure the effectiveness of marketing strategies
Regularly assess and report on the performance of marketing initiatives specific to the assigned indication(s)
Good understanding of healthcare ecosystems, particularly how payers and regulatory bodies recognize and value innovation. Ability to navigate access challenges to ensure market success specially in key markets in US, EU and Rest of the World
Experience in working with payers and understanding their criteria for recognizing and reimbursing innovative treatments
Ability to navigate the complex landscape of healthcare access, ensuring that innovative treatments are recognized and valued by payers, thereby facilitating successful market entry and sustainability

Interested? For this role we’re looking for the following education, experience and skills

Education: BA/BS degree, scientific and business background preferred
Minimum of 10+ years in progressively strategic leadership roles accountable for influencing business strategy with measurable results, preferably in both global and local roles
Global leadership and in country operational launch execution: Demonstrable ability to work at and with Global and Regions/Countries inc. US/EU/RoW
Lifecycle: Proven experience of partnership with access, commercial, medical and other functions to establish lifecycle plans

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