Manager, Performance Marketing Eastpak (EMEA)

Manager, Performance Marketing Eastpak (EMEA)

VF Corporation

Antwerp, Belgium

You as Manager, Performance Marketing will drive digital marketing initiatives for Eastpak in EMEA. This role is pivotal in propelling Eastpak’s digital growth and ensuring that Eastpak.com achieves its e-commerce objectives.

How You Will Make a Difference

• Develop, execute, and optimize full-funnel marketing strategies across paid digital channels, including Paid Search, Shopping, and Paid social media, to achieve business and brand objectives.
• Define, measure, and evaluate paid media KPIs, presenting actionable insights to internal and external stakeholders.
• Manage agency relationships and coordinate activities across platforms like Meta, Google Ads, YouTube, TikTok, and other digital media channels.
• Collaborate with the Brand and VF Central teams to analyze audience segmentation and behavior, utilizing consumer insights to shape performance marketing strategies.
• Adopt a test-and-learn approach to continuously optimize campaigns. Conduct A/B testing on creatives, paid content, landing pages, and audience targeting to improve performance metrics.
• Partner with the content team to develop high-impact paid content tailored for digital channels, leveraging insights from performance analysis and testing.
• Plan, manage, and track the digital media budget in collaboration with the digital team and media agency.
• Build and maintain automated dashboards and reports for tracking media investment performance.
• Support CRM and digital media integration tasks to help grow the first-party database.
• Stay updated on industry best practices and emerging digital technologies, sharing relevant insights as the team’s digital expert.

Skills for Success

You should possess extensive Digital and Performance Marketing expertise, a strong business sense and understanding of business, and a collaborative mindset to work effectively across functions. The ideal candidate fits the following requirements:

• Minimum of 5 years’ experience in Digital and Performance Marketing.
• strong commercial acumen, with excellent analytical and budget management skills.
• Proficient in digital marketing metrics such as CVR, CPC, and ROAS, with a solid understanding of performance drivers.
• Exceptional stakeholder management, communication, and presentation skills.
• Full fluency in English is required, with an additional European language considered a plus.
• Data-driven mindset paired with comprehensive knowledge of digital marketing planning, execution, and growth strategies.
• Proficient in using analytical tools and platforms, including Google Analytics, Google Ads, Meta Business Manager, and Google Search Console.
• Proactive, well-organized, and capable of prioritizing tasks while managing stakeholder expectations.
• Proven ability to manage and delegate tasks to agencies, maximizing their contributions.
• Proven ability to collaborate effectively and achieve desired business outcomes.
• Independent and confident, with a consumer-focused and results-driven approach.
• Skilled in Microsoft Office (Word, Excel, PowerPoint).

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