Category Manager Expansion

Category Manager Expansion

AB InBev

Leuven, Belgium

Are you ready to shape the future of beer? At AB InBev, we’re not just brewing the world’s most loved brands, we’re redefining how they grow and thrive. As a Category Manager, you’ll be at the heart of our Expansion Commercial team, turning data into game-changing insights, building powerful partnerships, and driving the beer category to new heights. This isn’t just a job, it’s a chance to leave your mark on an iconic industry, working with some of the most dynamic teams and brands in the world. If you’re a strategic thinker with a passion for growth and a knack for collaboration, we’d love to hear from you!

Key Responsibilities:

Here’s what you’ll dive into every day:

• Unlock Growth Opportunities: Partner with insights, brand, trade marketing, revenue management, and sales teams to spot category growth potential and craft irresistible customer selling stories;
• Turn Data into Action: Master Excel and sales data (like Nielsen) to transform complex datasets into clear, actionable insights that excite internal teams and external partners alike;
• Build Winning Relationships: Become the trusted go-to for customers and Key Account Managers (KAMs), offering objective advice, evaluating in-store performance, and co-creating joint category plans that drive sustainable growth;
• Lead with Vision: Shape and execute a bold Category Vision and Account Plan that boosts AB InBev and the beer category, while keeping our portfolio aligned with customer and company goals;
• Drive Premiumization: Deliver market and shopper insights to fuel premium and super-premium segment growth, supporting our 1-year business plan with a clear, strategic roadmap;
• Support Sales Success: Create and maintain key reporting tools for quarterly sales, distribution, and market share, while analyzing trends to uncover risks and opportunities for growth;
• Inspire Collaboration: Work seamlessly across Marketing, Trade Marketing, and Revenue Management to deliver compelling presentations that grow our value share and influence key stakeholders.

Who We’re Looking For:

We’re on the hunt for passionate, driven individuals who are ready to make an impact, whether you’re a seasoned pro or just starting out. Here’s what we’d love to see:

• Education: A university degree in Business, Management, Applied Economics, Statistics, or a related field, or working toward one;
• Experience: Ideally, 2–4 years in category management, sales, analytics, account management, revenue management, or trade marketing. But if you’re newer to the game, we’re excited to hear from you too!
• Analytical Spark: You’re comfortable with data (Excel is a great start) and eager to turn numbers into ideas that drive growth, no matter your level of expertise;
• Communication Flair: You can share ideas clearly and confidently, whether it’s a quick chat or a big presentation, and you’re excited to grow your skills here;
• Shopper Curiosity: You’re interested in what makes shoppers tick and ready to learn how to use those insights to win;
• People Person: You love connecting with others, inside and outside the company, and want to build relationships that matter;
• Bold Mindset: You’re a thinker who’s not afraid to ask questions, challenge ideas, and bring fresh energy to the table.

Apply Now