Marcom Manager

Marcom Manager

Agfa

Mortsel, Belgium

We are looking for a Digital Marketing Manager to drive our online presence and lead digital initiatives that enhance brand awareness, engagement, and lead generation. As a key member of our marketing team, you will be responsible for executing multi-channel digital campaigns, optimizing content strategy, and leveraging data-driven insights to maximize impact. This role is ideal for a proactive and creative professional with experience in B2B marketing, preferably within the healthcare or medical technology sector.

What You'll Do:

• Develop and execute digital marketing campaigns across multiple channels, including website, social media, email marketing, and paid advertising.
• Manage and optimize the company’s website, ensuring SEO best practices and an engaging user experience.
• Plan, create, and schedule content tailored to healthcare professionals, aligning with our brand positioning.
• Collaborate with internal teams to create compelling content, including blog posts, case studies, whitepapers, and videos.
• Develop and manage paid media strategies (Google Ads, LinkedIn Ads, etc.) to drive lead generation and brand awareness.
• Monitor, analyze, and report on digital marketing performance, using key metrics to inform strategy and continuous improvement.
• Work with marketing automation tools and Microsoft Dynamics to nurture leads and enhance customer engagement.
• Stay up to date with digital marketing trends, healthcare industry insights, and competitor activities.
• Support regional marketing teams with digital assets and guidance to ensure brand consistency across markets.

Who You Are:

• Bachelor’s degree in marketing, Digital Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, preferably in B2B and/or healthcare-related industries.
• Proven experience managing websites, SEO/SEM, social media, and digital advertising campaigns.
• Familiarity with content marketing strategies and ability to tailor messaging for a healthcare audience.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience using marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce, Microsoft Dynamics).
• Knowledge of compliance and regulatory considerations in digital marketing for healthcare is a plus.
• Proficiency in digital marketing tools (Google Analytics, Google Ads, LinkedIn Campaign Manager, etc.).
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.
• Excellent communication and copywriting skills, with an eye for detail.
• Creativity and innovation in developing marketing strategies that resonate with healthcare professionals.
• Ability to work collaboratively in a global team while managing independent projects.
• Language: English (mandatory), German (Nice to have)

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