Lead Generation Marketeer Cloud

Lead Generation Marketeer Cloud

Cegeka

Belgium

Do you have experience as a Lead Generation Marketer and a passion for IT? Do you enjoy attracting customers and contributing to growth objectives?

• With your proactive mindset, you manage, coordinate, develop and implement the demand generation marketing strategy for these domains through online channels (website, email, social media, etc.) and offline channels (inspiration sessions, roundtables, etc.)
• Through these channels, you aim to convince key decision-makers in our target groups of the added value of working with Cegeka and its cloud application offerings. All of this is done to attract customers and contribute to the realization of Cegeka’s growth objectives for its Hybrid Cloud Solution & Service
• Your main KPI is helping to build a qualified sales funnel in our focus domains
• You initiate digital marketing efforts and manage campaigns using all available digital marketing techniques and tools (paid/owned/earned), in close collaboration with colleagues from the corporate marketing team
• You serve as the point of contact for internal and external stakeholders who provide content and turn this into commercial texts. This may also include customers with whom we develop customer testimonials
• You actively generate new qualified leads through marketing campaigns, targeted webinars, digital content for social media and the website, roundtable sessions with C-level executives around specific business cases, etc.
• Together with the sales team, you help to design marketing campaigns with a focus on the optimal use of digital channels
• You measure and report on the effectiveness of our demand generation strategies and initiate actions for improvement
• You coordinate market research at target companies to gather feedback on the solutions of the Hybrid Cloud Solution & Service. You develop this in collaboration with the sales team and the program managers
• You stay well informed about trends and developments in (Digital) Marketing
• You report to the local Cloud hero

What you need to succeed:

• You have experience with working in a product/solution marketing or segment marketing context, preferably in a B2B environment, with a solid understanding of IT applications
• You have a passion for and experience with various online and offline marketing tactics: content marketing, digital marketing, lead generation, event management, roundtables, webinars, inspiration sessions, etc.
• You have copywriting skills and graphic design abilities
• You are experienced in data-driven and business-driven marketing
• CRM holds no secrets for you. We use Dynamics 365 for Sales
• You have experience driving growth, setting up successful go-to-market (GTM) initiatives and running lead generation campaigns
• You learn quickly, are open-minded and highly results-oriented
• You are passionate about digital marketing and enjoy helping others stimulate business growth
• You hold at least a bachelor’s degree, complemented by a minimum of 5 years of relevant hands-on experience
• Experience with Google Ads, HubSpot and/or Google Analytics, LinkedIn, ... is a plus
• You understand that the marketing world evolves rapidly, and you stay up to date with emerging trends, tools, and technologies
• You have a proactive, can-do attitude and are solution-oriented
• You like staying in direct contact with the voice of the customer and are willing to engage in conversations with clients and prospects
• You are a team player. Collaborating with your immediate colleagues and other business lines ensures that one plus one equals three

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