Trade Marketing Manager Europe

Trade Marketing Manager Europe

FBC - Fine Biscuits Company

Brussels, Belgium

About the Role

If you join this dedicated team, your tasks will include:

Commercial Market and Channel Planning

• Support the development and implementation of the FBC International strategy across key European markets by helping to prioritize business opportunities based on in-depth market research on products, markets, customers and competition;
• Participate/manage the creation of the right product portfolio, support programs, - and medium & long-term Sales Plan across markets, meeting the customer’s needs for new business, but also with the existing customers by taking into consideration cultural variances and legal issues pertaining to sales;
• Contribute to the preparation and input of the yearly budget;
• Be the puzzle piece between sales and marketing department to ensure the efficiency of our initiatives for the branded business and create synergies across markets.

Trade Analysis and Category Argumentation

• Work closely with Sales teams in executing the Brand Plan in Trade channels by providing relevant support and guidance to the Sales Team by analyzing the market and customer performances;
• Be a strong partner to Sales by analyzing Category and shopper data to develop sharp sales argumentation for business review and customer presentations;
• At times participate in key customer meetings to share the Category Perspective and insights.

In-store and Trade activity development and execution

• Support and execute the promotional strategy in cooperation with Sales and local partners in key markets (displays composition & creation; POS-material development, animations, argumentation support);
• Analyze the activities and take the conclusions into action plan;
• Ensure updated and relevant product and brand material to the International Stream such as product catalogues, online tools and specific customer requests and projects;
• Organize & attend relevant trade shows, exhibitions and events;
• Manage the daily operational and administrative tasks and be in permanent contact with internal stakeholders to create the best end-to-end sales process (production, logistics, finance, legal, marketing, new product development);
• Ad hoc trade marketing support for the other streams.

Your profile

• Master with preference in Economics/Marketing/Business Management or related;
• Around 5-10 years of successful FMCG experience in Sales or Trade Marketing;
• Experience with the retailers in the food sector;
• Experience in working with Shopper data such as Yougov, Nielsen, IRI, GFK;
• Experience in in-store activities and POSM material management is beneficial;
• Good presentation & communication skills (internally and externally);
• Languages: Fluency in spoken and written English. French or Dutch language skills will be a plus;
• High energy and drive for result;
• Highly analytical together with critical thinking skills;
• Highly creative;
• Solution oriented;
• Hands-on approach;
• Flexible;
• Team player.