Marketing Operations Manager

Marketing Operations Manager

Lighthouse

Bruges, Brussels or Ghent, Belgium

What you will do

Reporting to our Senior Manager of Marketing Operations, you will join our team as a Marketing Operations Manager. In this role, you will be the expert managing, administering, and optimizing our entire MarTech stack. You will support your team and stakeholders by enabling smarter decisions through technology and data. Your work will involve managing daily marketing operations tasks, creating insightful reports, and collaborating across the business to boost marketing productivity and efficiency.

Where you will have impact

• Manage and optimize our marketing automation platforms to fit strategic needs and ensure operational excellence, data integrity, and seamless integration.
• Lead the recommendation, implementation, and integration of new MarTech tools to expand our capabilities and ensure a seamless connection with our existing systems.
• Continuously test and analyze marketing automation processes, lead management workflows, and campaigns to improve conversion rates and overall performance.
• Collaborate with cross-functional stakeholders including Marketing, Sales Operations, and Engineering to understand business requirements and align our technology stack to support their goals.
• Solve key marketing challenges by improving attribution models, lead assignment processes, data accuracy, and funnel analysis.
• Develop and maintain clear documentation for all marketing processes, providing guidance and a reference for the entire team.
• Assist with monthly and quarterly reporting, tracking key performance indicators and measuring marketing attribution to demonstrate success and ROI.

Who you are

Essential

• Extensive experience in a marketing operations role.
• Demonstrated experience with marketing automation platforms like Hubspot or Marketo.
• Strong working knowledge of Salesforce and its integration with marketing automation systems.
• Experience implementing and managing various MarTech tools, such as intent data platforms, spam prevention, or event management software.
• A results-driven mindset with a strong ability to analyze data to inform marketing decisions and measure ROI.
• Exceptional attention to detail, great time management, and clear communication skills.
• A collaborative team player who can also work independently and thrive in a fast-paced, service-oriented environment.

We welcome

• Previous experience working in a high-growth B2B SaaS or technology company.
• Project management skills with a proven ability to see projects through to successful completion.
• Experience with content management systems like Storyblok.
• Familiarity with data visualization in BI tools like Looker and advanced analysis in Excel.