International Channel Marketing Manager Artisan Bakery

International Channel Marketing Manager Artisan Bakery

Vandemoortele

Ghent, Belgium

As Channel Marketeer Central you are responsible for developing the overall channel marketing vision and strategy. The role comprises of two main result areas:

• Bring acceleration to your channel through the right channel marketing plans, including portfolio/ innovation, brand and activation strategy;
• Ensure that the defined strategy is excellently translated locally.

Your key responsibilities are:

Channel marketing vision & strategy

• Define key priorities together with Business Line Management Team and accordingly marketing actions to drive the channel performance (brands activations, innovation, ..);
• Be the global Artisan Bakery channel expert in the Business line;
• Activate and leverage international brands like St-Allery, Gold Cup and Opal, supported by the International Technical Advisor for Artisan Bakery;
• Set Channel KPIs & approach to be rolled out locally, analyse and monitor channel/category performance and set corrective action;
• P&L guardian on channel level, review total group performance & propose optimizations.

Liaison HQ/Local Commercial teams

• Ensure the category management policies (brands, product range, pricing and marketing) are reflected in action plans to be implemented by the all countries through international brands or local hero brands;
• Support the local teams in the implementation of strategic projects;
• Install international synergies & share best practices;
• Align amongst the Artisan Bakery marketing plans of both Business Line;
• Initiating and managing (international) projects. You are the key figure between the various departments for the most important projects;
• Coordinate tasks of the International Technical Advisor for Artisan Bakery.

Market and product knowledge

• Gather and retain market knowledge on our categories and channel.
• Monitors competitors' activities in the Artisan Bakery channel and transform observations into actionable insights.
• Organise internal training and review meetings.

Portfolio Management

• Manage the current product range: perform an ongoing SWOT analysis of the current range (profitability) and analyse new product opportunities;
• Follow-up of sales of new introductions in the Vandemoortele assortment;
• Spotting gaps in the Vandemoortele assortment in close cooperation with the local marketing managers and the International Technical Advisor for Artisan Bakery;
• Development of promotional material, brochures, pictures and packaging of the Vandemoortele assortment.

Are you the one we’re looking for?

• You hold a Master degree in Econimics, Business Administration, Marketing or related field and you have at least 2 to 3 years of experience in a similar role;
• You have experience in B2B Product Management (marketing) and/or New Product Development Knowledge;
• You are passionate by food and you have a high affinity with bakery products;
• Data-driven, you bring optimizations based on fact-based analysis;
• Strong business acumen, knows how to prioritize and focus for impact;
• Solid Project Management skills, as a good eye for details;
• Embraces change in pursuit of continuous growth for the organization, acts as a catalyst for strategic project acceleration;
• Excellent Communication, presentation and convincing skills, is a great stakeholder manager, in English, other languages are a plus;
• Great team player, and strong networker enjoys cross-functional way-of-working, and brings people together behind a vision;
• You are willing to travel within Europe (short trips).