Global Digital Campaign Manager

Global Digital Campaign Manager

Lotus Bakeries

Lembeke, Belgium

Ready to shape the future of digital marketing on a global scale? Join our dynamic Global Digital team as a Global Digital Campaign Manager and take the lead in shaping smart, data-driven media plans and running impactful digital campaigns from start to finish. You'll be the driving force behind the online presence of our beloved international brands - Biscoff, nakd., TREK, BEAR and Kiddylicious - bringing their stories to life and connecting with audiences worldwide.

Job description

• Manage end-to-end media planning across platforms for key markets, from briefing and in-flight optimization to post-campaign analysis in partnership with our global media agencies;
• Act as the strategic connector between global and local teams, ensuring campaigns are aligned with global priorities while allowing for strong local relevance and smart market choices;
• Manage and oversee campaign execution by monitoring results closely, challenging the agency when needed, and ensuring smooth collaboration, timing and budget flow;
• You turn data into impact: analyze media and business results, translate insights into learnings, and inspire markets with actionable recommendations;
• Last but not least, you help shape the future of our digital ecosystem by contributing to the global media strategy, building the digital roadmap, and elevating local teams with best practices as a true Digital Center of Excellence;
• In this role you report to Global Digital Media Manager.

Profile

To be able to achieve the above and be successful in this role we believe you need to have:

• Strong academic background, including Master’s degree in business or economics;
• Minimum 5 years of Digital Media experience in FMCG (agency or corporate); international experience is a plus;
• Strong analytical and detail-oriented mindset, with solid projectmanagement, stakeholdermanagement and structured working skills;
• Hands-on expertise in main digital advertising platforms (Meta, TikTok, YouTube, Amazon, DV360) and understanding of paid social media buying mechanics;
• Excellent communicator and team player, confident in collaborating with international teams across the globe, media agencies and global brand teams. You are fluent in English;
• Agile, independent worker with a learning mindset and willingness to go the extra mile.