Brand & Content Specialist

Brand & Content Specialist

Reynaers Aluminium

Duffel, Belgium

TASKS & RESPONSIBILITIES

Brand strategy & co-management

• Co-develop and steward Reynaers Aluminium's global brand strategy alongside the Manager; ensure brand vision, positioning and identity are consistently applied across markets and touchpoints.
• Lead the operationalisation of brand guidelines across the team and with external partners; act as a guardian of verbal and visual brand identity in day-to-day work.
• Develop brand campaigns and always-on brand storytelling initiatives that reinforce Reynaers Aluminium's positioning.

Trade marketing management

• Own and maintain the gadgets and point-of-sale (POS) assortment for Reynaers Aluminium; ensure the full range is continuously aligned with brand guidelines and reflects current positioning across all markets. This is a head office responsibility, managed centrally from the Reynaers Aluminium marketing team.
• Manage the lifecycle of the trade marketing assortment: from product briefing and periodic review to selection and approval; coordinate supplier tendering processes in close collaboration with the dedicated marketing buyer within procurement.
• Act as the primary internal contact for trade marketing materials across customer service, supply chain and warehouse teams; coordinate closely to ensure smooth ordering, stock management and delivery processes.
• Proactively flag assortment gaps, quality issues or brand inconsistencies and propose solutions in collaboration with relevant stakeholders.

Content marketing strategy

• Define the key messaging architecture per (digital) product category, product line and target audience, ensuring alignment across marketing assets (landing pages, blog, email, social, etc.).
• Oversee and quality-control the translation of value propositions into content in close collaboration with Product Management and the content creation team; contribute to quality-control of final outputs.
• Steer and finalize internal messaging validation processes with relevant stakeholders.

Go-to-Market & product marketing interface

• Serve as the primary marketing interface with Product Management: translate product roadmaps and innovations into compelling commercial marketing campaigns.
• Develop product launch communication strategies and contribute to coordination between product, sales and marketing teams.
• Ensure all product messaging and positioning is commercially relevant, audience-appropriate and consistently applied across channels and assigned regions.

Performance, insights & stakeholder management

• Define KPIs for brand and content performance; support the monitoring of results, campaign evaluation and continuous improvement initiatives.
• Build and maintain a strong understanding of market trends, industry best practices and competitor communication strategies to inform strategic decisions.
• Partner with international marketing teams to evaluate strategy localisation and ensure global-local alignment.
• Deputise for the Brand, Content & Trade Marketing Manager when needed; represent the team in cross-functional forums.

CANDIDATE PROFILE

• Master degree in Marketing, Communications, Business or equivalent by experience.
• Minimum 3 years of experience in brand and/or content marketing, ideally in a B2B2C or multi-audience environment.
• Proven experience in product marketing or go-to-market strategy: you are comfortable working with product managers and translating technical innovation into market-facing narratives.
• A creative and structured thinker: you understand the bigger picture and are ready to take ownership of your own workstreams.
• Strong ability to translate complex, technical concepts into clear and persuasive messages for diverse audiences.
• Data-driven with a solid understanding of content performance metrics, SEO and analytics.
• Excellent stakeholder management and networking skills; you naturally build trusted relationships across all levels of an organisation.
• Fluent in English; Dutch is a strong plus.