Marketing Director - Euroclear FundsPlace

Marketing Director - Euroclear FundsPlace

Euroclear

Brussels, Belgium

As Marketing Director for FundsPlace, you'll sit at the heart of a growth business, influencing product direction, commercial priorities and market positioning. You'll partner with senior leaders across the organization to turn client insights into action, build compelling go-to-market strategies, and drive measurable impact in the global asset management industry.

Key Responsibilities:

• Define and deliver the end-to-end marketing strategy for FundsPlace, driving client engagement, adoption, lead generation, and measurable commercial results.
• Translate business priorities into impactful marketing plans spanning positioning, messaging, content, campaigns, digital channels, and events.
• Lead go-to-market strategies and product launches, ensuring consistent execution across the product lifecycle.
• Act as the voice of the client and market, leveraging customer insights, industry trends, and competitive intelligence to shape marketing and business decisions.
• Influence product and commercial strategy through data-driven recommendations on market opportunities, target segments, and value propositions.
• Own and evolve FundsPlace's positioning, messaging, and value proposition, ensuring consistency across all channels and audiences.
• Partner with senior stakeholders across Product, Sales, Communications, Public Affairs, Legal, and Compliance to align priorities and drive growth.
• Enable commercial success by equipping Sales and Relationship teams with compelling messaging, content, and client-facing materials.
• Lead cross-functional teams across the organization, driving alignment, accountability, and high-quality execution in a matrix environment.
• Define and monitor KPIs, marketing performance, and ROI, continuously optimizing investment decisions and campaign effectiveness.
• Ensure all marketing activities comply with regulatory, legal, brand, and data privacy requirements while protecting Euroclear's reputation.

Your profile:

• Extensive experience in senior strategic B2B marketing roles, ideally within funds or financial services, capital markets, fintech.
• Strong understanding of the asset management industry.
• Proven track record of delivering marketing strategies that drive measurable commercial results.
• Experience partnering closely with Product and Sales teams to shape strategy and drive adoption.
• Proven ability to lead senior stakeholders and cross-functional teams in a complex matrix environment; formal line management experience is beneficial but not the primary success factor.
• Degree in Marketing, Business, Communications, or equivalent experience.

Leadership skills:

• Senior stakeholder leadership and communication skills, with the ability to build trust, shape decisions, drive buy-in and create shared ownership around commercial and strategic priorities.
• Ability to act as a senior connector between business areas, bridging differing perspectives, resolving trade-offs and driving pragmatic decisions.
• Ability to challenge constructively and think critically, influencing better outcomes while maintaining alignment with enterprise priorities.
• Ability to mobilise teams and build momentum across the matrix, fostering engagement around common objectives and accountable delivery.