Marketing Manager - Flamant

Marketing Manager - Flamant

BESIX Group

Geraardsbergen, Belgium

Job Description

Flamant is looking for a creative and ambitious Marketing Manager. You will be managing a team of 5 people and you will report into the Chief Executive Officer.

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our retail stores, e-commerce store and the store of our partners;
  • Deploy successful marketing campaigns and own their implementation from ideation to execution; develop a timeline and accountabilities;
  • Manage Digital marketing in cooperation with the digital marketeer. Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis;
  • Build strategic relationships and partnerships with key industry players, agencies and vendors;
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely;
  • Oversee, approve and implement marketing material, from website banners to hard copy brochures, and editorials;
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals;
  • Analyse consumer behaviour and adjust email and advertising campaigns accordingly;
  • Keep customer and consumer database updated and relevant;
  • Organize and manage consumer events in own and other locations;
  • Analyse consumer behaviour and adjust email and advertising campaigns accordingly;
  • Cooperate with the creative director to align on the style and format of the communication.

Qualifications

  • Creation, development and management of a marketing plan;
  • Experience in media-planning and negotiation with media agencies;
  • Demonstrable experience in marketing experience in the fields of instore marketing, communication, digital marketing . together with the potential and attitude required to learn;
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate;
  • Experience in organization of instore-events;
  • A sense of aesthetics and a love for great copy and witty communication;
  • Affinity with the world of interior design;
  • Knowledge of website analytics tools (e.g., Google Analytics, WebTrends);
  • Experience in managing and assessing Google Adwords and other bidding campaigns;
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets;
  • Up-to-date with the latest trends and best practices in online marketing and measurement;
  • Master degree in Marketing or related field;
  • Experience in consumer driven marketing.

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