International Channel Marketing Manager Retail

International Channel Marketing Manager Retail

Vandemoortele

Belgium

Mission:

As International Channel Marketing Manager Retail you are responsible for developing the overall channel marketing vision and strategy for Retail, together with the Marketing Director Bakery Product and the Channel Director. You are a catalyst and leverage your in-depth channel knowledge to bring acceleration to your channel through the right channel marketing plans, including portfolio/ innovation, brand and activation strategy, and you ensure that the defined strategy is excellently locally translated.

Main responsibilities:

  • Develop overall channel marketing vision & strategy for retail, define key priorities, set KPIs & approach to be rolled out locally;
  • Be the global channel expert in the Business line BP for Retail;
  • P&L responsible on channel level, consolidate total group performance and propose corrective actions;
  • Drive implementation with local teams, supporting in execution & sharing best practices (e.g. Trade story);
  • Ensure synergies with the Category Marketing Plans & the Brand Plans;
  • Bring alignment amongst the channel marketing plans;
  • Review channel performance, propose corrective actions & optimizations;
  • Define the Channel portfolio and Channel Brand strategy;
  • Develop the supporting materials for the local teams to implement locally: communication/activation tools per channel (trade story…).

About you:

  • You have a Master’s degree in Business Administration, Marketing, or related field;
  • Passionate about good, tasty food;
  • Customer-centric mindset;
  • Solid 10 year+ of channel marketing experience is a must;
  • Retail sales experience is a plus;
  • Data-driven, you bring optimizations based on fact-based analysis;
  • Strong business acumen, knows how to prioritize and focus for impact;
  • Solid Project Management skills, and a good eye for details;
  • Embraces change in pursuit of continuous growth for the organization, acts as a catalyst for strategic project acceleration;
  • Excellent Communication, presentation and convincing skills, is a great stakeholder manager, in English, other languages are a plus;
  • Great team player, and strong networker enjoys cross-functional way-of-working, and brings people together behind a vision.

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© EuroJobsites 2022

EuroJobsites is a registered company number: 4694396 VAT number: GB 880 9055 04

Registered address: EuroJobsites Ltd, Unit 8, Kingsmill Business Park, Kingston Upon Thames, London, KT1 3GZ, United Kingdom

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