CRO Researcher

Loop Earplugs

Antwerp, Belgium

About the role:

We are seeking a skilled CRO Researcher to join our growing e-commerce team. This role will focus on conducting data & user behaviour research and analysis, proposing hypotheses to the CRO program manager and monitoring results and learnings. As a CRO researcher, you will be vital in enhancing our customers' online experience and increasing our conversion rates.

What you’ll do:

Conduct in-depth (data & user behaviour) analysis and research to identify areas of friction on the website and opportunities for improving conversion rates
- Collect and analyze data related to website performance, user behaviour, and customer interactions and combine into insights for experiment ideation
Perform quantitative and qualitative research on our website to understand why users do or don't convert.
Develop clear and data-informed hypotheses for improving our site experience and conversion rates.
Work closely with the CRO Program Manager during the design and development phase to ensure that proposed changes align with findings from research and analysis.
Analyzing and evaluating A/B tests, interpret data, identify key findings, make recommendations and share learnings based on testing results to positively impact further testing iterations
Actively track and measure key metrics (RPS, AOV, CVR, …)
Stay updated on industry trends and best practices in conversion rate optimization
Communicate findings and recommendations to internal teams in a clear, actionable manner.

Key Competencies:

E-commerce CRO expertise:

Proven experience in conducting in-depth analysis and research in the field of e-commerce conversion rate optimization
Knowledge of user behaviour analysis and a deep understanding of consumer psychology and UX/ UI principles in an ecom DTC environment.
Proven ability to translate strategic business & marketing priorities into actionable insights & hypotheses.
Aware of DTC e-commerce CRO best practices and continuous learning mindset to stay updated on industry trends

Data analysis & interpretation skills:

Familiarity with data collection and analysis techniques related to website performance, user behavior, and customer interactions.
Ability to interpret and derive actionable insights from complex data sets.
Proven track record of collecting data from diverse sources and transforming it into valuable insights.
Knowledge of statistical analysis methods, data interpretation, and experimental design.

Tool Proficiency:

Experience using tools such as Google Analytics, Amplitude, heatmaps, A/B testing platforms, User testing platforms, surveys & review tools, and other relevant analytics tools.

Project management & communication skills:

Ability to prioritize and manage multiple projects simultaneously.
Excellent problem-solving abilities and attention to detail
Strong communication and presentation skills to effectively communicate research findings and recommendations
Ability to work independently and collaboratively in a team environment

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