Global Product and Marketing Manager

Agfa

Mortsel, Belgium

As a Global Product and Marketing Manager for Digital Radiography you have the big-picture vision of the market, customer and business needs, and the drive to make that vision a reality. You take the lead in the upstream marketing activities, by capturing the market and customer needs and insights, and steering the development of existing and new solutions. You will play a pivotal role in designing downstream marketing activities with marketing communication and the regional organizations, having an end-to-end business responsibility, and therefore effectively contributing to the achievement of the organization’s business and marketing objectives.

Responsible for the full product/solution lifecycle (from marketing support during development, new product introduction and go to market at global level, until phase-out);
Develops short term business and marketing plans for assigned products, including pricing strategies, sales plans, and implementation strategies;
Maintains and innovates the mid/long term strategy solution roadmap based upon monitoring of market trends, competition activity and customer insights to identify needs and opportunities within existing, adjacent and new market segments and/or business models;
Translates the roadmap to the Innovation and Development teams, and helps to steer the projects of potential new mid-term solutions;
Has the ability to internalize new business models;
Participates in and evaluates market research and analysis, promotions, public relations, and advertising associated with assigned brands or products; assesses their success against plan;
Collaborate with a wide variety of internal functional areas such as Presales, (after) Sales teams, R&D, Applications, Production, Regulatory, Services and also with external sources, like potential suppliers;
Responsible for elaborating and deploying training for regions on brand/product introductions or enhancements, as well as new marketing/sales campaigns;
Liaises with specialist departments to ensure the effective deployment of new solutions, as well as monitors performance of recent introductions.

Profile

You have a master degree in biomedical engineering, technology, marketing, business development or equal by experience;
Prior experience in product management and marketing, preferably in healthcare and/or software;
Knowledge of Imaging Equipment and/or a clinical background represents a great advantage;
You show strong expertise in market analysis, market segmentation, product/services development, product/services roadmap planning, requirement definitions, customer communication and product/service life-cycle management;
Proven track record of developing/leading go to market strategy, development and execution;
You demonstrate good balance between strategic thinking and operational efficiency, being capable of setting a vision for augmenting the potential of solutions and different business models introduction;
You have relevant experience in a large, multi-site, matrix and international environment, preferable in the Healthcare Industry;
You are able to work collaboratively with multiple cross-functional teams in a globally distributed organization;
You are persistent and an excellent change agent;
You have a mindset and experience in design thinking, as well as the ability to set up and coordinate agile and cross-functional squads;
You are result driven and a decision maker;
You have strong relationship building skills and the ability to collaborate with diverse personalities;
You are entrepreneurial, open, hands on and diplomatic;
You communicate fluently in English, any other language is an asset;
You are willing to travel (20%).