Marketing Team Lead

Gorilla

Antwerp, Belgium

Your role

As a Revenue-driven Marketing Team Lead at Gorilla, you will be instrumental in propelling our growth trajectory. You'll lead a dynamic marketing team, orchestrating strategies and campaigns designed to elevate brand visibility, acquire high-value customers, and directly impact revenue generation. Your role is pivotal in strengthening our position as a leader in vertical data applications.

Your responsibilities

Team Leadership: Manage, mentor and coach a team of marketing professionals, providing guidance and support in achieving individual and collective goals.
Strategic Planning: Develop and execute marketing strategies aligned with Gorilla's growth objectives, focusing on demand generation, lead nurturing, customer retention and advocacy.
Performance Analysis: Monitor, analyze, and report on the performance of marketing campaigns and initiatives, using data-driven insights to refine strategies.
External Communication: Represent Gorilla internally and externally, including public speaking engagements, podcasts, webinars, and industry events to enhance brand visibility and thought leadership.
Collaboration: Collaborate closely with the Sales and Product teams to align marketing efforts with revenue targets and product launches.

Guide dedicated team members to ensure top notch:

Market Research: Conduct thorough market research to identify trends, customer needs, and competitive landscapes, informing product positioning and marketing strategies.
Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns, ensuring they align with target audience interests and behaviors.
Content Strategy: Drive content development, ensuring it resonates with our audience and establishes Gorilla as a thought leader in the industry.

Requirements

Minimum 5 years of proven experience in a B2B SaaS marketing leadership role.
Bachelor's degree in Marketing, Business, or related field.
Strong leadership and team management skills.
Golden combination of creative knack and analytical mindset.
Excellent communication, presentation, storytelling and collaboration skills.
A keen understanding of both marketing and sales processes.
Proficiency in data analysis tools and techniques, familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
Native or business level skilled English.
Energy sector experience is a plus.
Infectious enthusiasm, especially when motivating others to get things done.

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