Market Manager Export


Mechelen, Belgium

The purpose of the position is to drive and co-ordinate regional marketing activities in the Export region. The Export region includes all sales excluding Western Europe and USA. This includes Americas excluding USA, East-Europe, Africa, Middle-East, Asia incl. Japan and China. In most of these countries Biocartis works through distributors. The Market Manager will frequently interact with the Export team, global marketing, distributors, local KOLs and end-customers.

The key objective of the market manager is to drive the marketing activities in the Export region.

This means to:

  • Ensure a successful launch of new products and recently launched products
  • Improve the capabilities of our sales team and distributors to successfully sell our products through distributor events, online trainings, webinars, user meetings, direct interaction and digital channels
  • Lead generation by leading and coordinating marketing campaigns using different digital channels towards distributors and end users
  • Build and maintain an international network of KOLs for the purpose of local sales expansion, research collaborations and analysis of market trends & needs
  • Support the Export team in the acquisition of key end customers and in the launch in new markets (i.e. Japan) or new distributors
  • Maintain a high degree of product, competition and market knowledge. Help the team in experience sharing and support them in the interaction with distributors and end users
  • Drive the development and adaptation of marketing materials and sales collateral
  • Drive international conferences in the Export region and support local conferences and user meetings
  • Close follow up of sales numbers and marketing budget

Profile requirements:

  • A Master's degree in a scientific orientation or equivalent through experience. A PhD is a significant plus
  • Marketing experience in diagnostic industry
  • Experience with molecular diagnostics products
  • Good understanding of molecular biology
  • Global mindset, eager to deal with all cultures
  • Ability to deliver against set objectives while operating on some occasions in stressful situations; stress resilient
  • Ability to deal with shifting priorities and issues inherent to a growing organization
  • Result driven – committed and follows through
  • Demonstrated skills, knowledge and experience in product management
  • Excellent communication and presentation skills – both written and oral
  • Passionate, strive to make a difference
  • True team player and hands-on mindset
  • Thrives in a changing and innovative environment
  • Willing to travel intercontinentally
  • Excellent English both spoken and written
  • Other languages used widely in Export region is a plus (Spanish, Arabic, French, Portuguese, Russian, Japanese, Mandarin, etc.)
  • PC skills: MS Office, Salesforce

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