Regional Marketing Lead

Regional Marketing Lead

TVH Group

Waregem, Belgium

As Regional Marketing Lead, you will drive growth and maximize marketing efficiency in the super-regions by identifying opportunities, creating synergy and aligning marketing strategies with business goals. In collaboration with the Vice-Presidents of your super-regions, you support sales and ensure customized, omnichannel marketing plans. You will lead a team of Field Marketing Specialists, providing guidance and fostering a positive work environment, while also fulfilling the role of Field Marketing Specialist by developing and executing omnichannel marketing plan(s) for your assigned region.

Your role and responsibilities

  • Ensure alignment and customization of the central marketing strategies and content with the local business needs and ensure the development of an omnichannel marketing strategy and glocal marketing plan(s);
  • Act as SPOC for your Vice-Presidents for all marketing activities;
  • Lead and manage a team of Field Marketing Specialists, providing mentorship, guidance, and coaching to support their growth and development;
  • Collaborate with cross-functional teams to ensure the success of marketing initiatives;
  • Analyze campaign and event performance and provide insights to continuously improve and drive results.

How to succeed/Your profile

  • We are seeking a strategic and results-driven professional with a passion for coaching and developing teams and a proven track record of delivering results in a fast-paced, global environment;
  • Bachelor's degree in Marketing or related field. Minimum 5 years of experience in B2B marketing and marketing tools (Salesforce Marketing Cloud, Wrike, …) including minimum 2 years of people management experience;
  • A very good knowledge of English;
  • Excellent interpersonal and communication skills;
  • Ability to work independently and lead a team in a fast-paced environment;
  • Proficient in data analysis and performance management;
  • Good knowledge of the culture of the region and understanding how to communicate within the target culture as a positive promoter;
  • Strong leadership and coaching skills;
  • Stakeholder management skills in order to bridge & translate sales targets into a solid marketing strategy.

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