As a Senior Manager, Digital Performance Marketing, you are part of the centralized Digiland cluster (E-com & Strategic Digital Key Accounts) team with the scope to define and lead Performance Marketing and influence Digital Content creation within Digital and constantly drive the implementation of new tools and tactics.
You contribute to the delivery of best-in-class services around traffic generation. Your analysis thus drives the reach of brand goals and contributing to marketing spent optimization. Within this role you will lead our eCommerce Performance Marketing and Content team covering our D2C eCommerce (Eastpak.com) across all European countries, as well as our marketing activities with our biggest European .com pure players and other .com players across Europe. You will deliver planned sales growth by driving traffic and revenue across the Eastpak digital pan-brand ecommerce landscape. On top of overseeing our performance marketing activities, you will be in charge of eCommerce Content and will thus work very closely with our Brand team in order to ensure the eCommerce team is influencing the digital content creation to the highest standards across all parts of the funnel.